Joe Purdy.

I bring over 30 years of finance experience. I understand that a successful finance office has to deliver more than a strong month—it needs customer trust, consistent execution, and a reputation that lasts.

I coach automotive, marine, RV, and powersports teams on cash conversions, finance office performance, and the people skills that help close more business. Just as important are the details: thorough paperwork, clear customer communication, and compliance-conscious processes.

I also train teams across DMS and CRM platforms, sales pipelines, and practical AI tools—connecting technology with the daily habits that drive efficiency, accountability, and growth.

My approach is hands-on and straightforward: find the gaps, coach the people, and put better habits to work.